Exam Criteria

Level 1- 0-23 marks: Work for the main task is possibly incomplete.There is minimal evidence in work of the creative use of any relevant technical skills such as:
-producing material appropriate for the target audience and task
-using titles appropriately according to institutional conventions
-using sound with images and editing appropriately for the task set
-shooting material appropriate to the task set, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene
-using editing do that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects

Level 2- 24-35 marks: There is evidence of a basic level of ability in the creative use of some of the following technical skills:
-producing material appropriate for the target audience and task
-using titles appropriately according to institutional conventions
-using sound with images and editing appropriately for the task set
-shooting material appropriate to the task set, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene
-using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects

Level 3- 36-47 marks: There is evidence of proficiency in the creative use of many of the following technical skills:
-producing material appropriate for the target audience and task
-using titles appropriately according to institutional conventions
using sound with images and editing appropriately for the task set
-shooting material appropriate to the task set, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene
-using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects

Level 4 16–20 marks
Planning and research evidence will be complete and detailed;
There is excellent research into similar products and a potential target audience;
There is excellent organisation of actors, locations, costumes or props;
There is excellent work on shotlists, layouts, drafting, scripting or storyboarding;
There is an excellent level of care in the presentation of the research and planning;
Time management is excellent.
Marking Criteria for the Evaluation
Candidates will evaluate their work digitally. Where candidates have worked in a group, the evaluation may be presented individually or collectively but the teacher must allocate a mark according to the contribution/level of understanding demonstrated by the individual candidate. Each candidate should give a clear indication of their role in any group evaluation.
The questions that must be addressed in the evaluation are:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
How does your media product represent particular social groups?
What kind of media institution might distribute your media product and why?
Who would be the audience for your media product?
How did you attract/address your audience?
What have you learnt about technologies from the process of constructing this product?
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?