National readership survey-

This post is about the different types of audience and the certain types of film they would be interested in;

Classifications are based on the occupation of the head of the household.
GRADE        SOCAIL CLASS        CHIEF INCOME EARNER'S OCCUPATION
A         -         Upper middle class   -    Higher managerial, administrative or professional
B         -          Middle class         -        Intermediate managerial, administrative or professional
C1       -          Lower middle class    -   Supervisory or clerical and junior managerial, administrative.
C2       -          Skilled working class  -   Skilled manual workers
D         -          Working class       -       Semi and unskilled manual workers
E          -         Those at the lowest   -   Lowest grade workers, people who depend on welfare or the elderly.
                      level of subsistense
 This is a chart of all classes in family, and what icome is needed to be classed as each. Class can effect what kind of movies people like due to their life style and what kind of things the family would be used to seeing and no be offended by.

Effects models.
The hypodermic needle model
The intended message is directly recieved and wholly accepted by the receiver.
Two-step flow
The people with most access to media, and highest media literacy explain diffuse the content to others. This is a modern version of the hypodermic needle.
Uses and gratifications
People are not helpless victims of mass media, but use the media to get specific gratification, (Diversion, personal relationships, personal identity, surveillence)
Reception theory
The meaning of a 'text' is not inheret within the text itself, but the audience mst elicit meaning based on their individual cultural background and life experiences.
Obstinate audience theory
This theory assumes there is a transactual communication between the audience and the media. The audience actively selects what messages to pay attention to. (Zimmerman-Bauer study-found that the audience also participates in the communication by influencing the message.)

Audience decoding
The audience member assumes the dominant hegemonic position, when they recognise and agree with the full-preferred meaning offered by the media text. The oppositional hegemonic position is established when the audience member understands the preferred meaning, but disagrees with it due to their own set of attitudes and beliefs. The negotiated hegemonic position is established when the audience member opposes or has to adapt the preferred meaning. The forth type of audience response is referred to as aberrant decoding. This is where the audience member reads the text in an unpredicted way, producing a deviant meaning.

Audience theory                       Typical Film Noir and Neo Noir           Audience for your Film Noir

Demegraphics - National          D-B (male)                                         Female young adult (18-25 D-B)Readership Survey

Mode of address                        Be aware of the woman                           You can't trust anyone
(How does the media product
talk to you?)

Audience positioning                 I think there is more of a male              From a females perspective
(perspective, who should             gaze
you support?)        

Effects models                      Hypodermic syringe (simple) or               Reception theory-figuring out
                                              uses and gratification.

Audience decoding         Followed what most people            Oppositional - woman don't kill normally 
-Dominant hegemonic   think
-Oppositional hegemonic
-Negotiated hegemonic 
Aberrant decoding       

 Here is a pyramid  of socail class.
           

Double Idemnity & The Killers analysis

Double Idemnity plot;
An insurance rep lets himself be talked into a murder/insurance fraudscheme that arouses an insurance investigator's suspicions.
Character: Double Idemnity has both the traditional femme fatale and anti hero.

The Killers plot;

Hit men kill an unresisting victim, and investigator Reardon uncovers his past involvement with beautiful, deadly Kitty Collins.
Character: The Killers plot has both the femme fatale and the anti hero.

Mulholland drive, Red Riding & Blade hunter analysis

To make any film recognisable as a neo noir it needs to have certain typical characteristics that a neo noir has..
Mulholland Drive is a 2001 American neo-noir psychological thriller written and directed by David Lynch starring Justin Theroux, Naomi Watts, and Laura harring. 
This film has typical characteristics that make it like a film noir, for example;
Typical
-Dark lighting.
-Music (but not as dramatic as a film noir)
-The women's make up is glamorous.
-Smoke is used in a lot of scenes.
-Transition through out the film is as fast.
However there are characteristics of this film that make it unlike a typical neo noir.
Un-typical
-Dark lighting but not black and white.
-The main character is female (femme fatale) no anti-hero.

Red Riding: In the Year of Our Lord 1974 is about a rookie journalist looks to solve the increasingly vexing case of a serial killer on the loose.
Typical
-The Story is narrated by the main character. (more likely to be male)
-Midshots/closeups.
-Well dressed main characters.
-The characters smoke and drink a lot.
-Sepia filter. (1970's browns/yellows used)
-Mention of crime - (anit hero is a crime reporter)
-Anti hero living up to his dad who died.
Un-typical
-Sepia and not black and white.
-Acoustic guitar music.
-Rural surroundings and not urban.
-Blood is shown in scenes.

Deckard, a blade runner, has to track down and terminate 4 replicants who hijacked a ship in space and have returned to earth seeking their maker.
Typical
-Light shining through window
-Characters smoke.
-Set in the city
Un-Typical
-Set in space.









Each one of these movies have some typical film noir styles, but does that make them a Neo noir? In my opinion Blade runner may have characterictics of a neo noir, but it does actually make it one. I would still class it as sci-fi due to it being set in space.Whereas Muholland drive as an example, because this was actually made to be a neo noir I would class it as one due to the it being more typical film noir then un-typical.

Sound for our film noir.

Desired sound effect            Action to create sounds for                       How did you make the sound 

Blood dripping      -          In the start of the scene, blood is dripping
                                        from a table to the floor.
Heels (inside)        -          The femme fatale is walking around a room,
                                        walking over the body and out of the room.
Heels (outside)      -          The femme fatale is walking down the alley
                                         way.
Breathing              -           The femme fatale is going down a dark alley
                                         way and is panicked and tense.
Scraping chair       -            
Swiping noise
Rustleing
Piano riff

What I plan to do next....

In my lesson today my teacher called me up to talk about my media blog, after discussing how far behind I am from everyone else from lack of posts I wrote down all that I am planning to add.

~ Notes on red riding hood and Mohulland drive notes
~ Double Idemnity and The Killers notes
~ Update my narrative pictures
~ Film noir audience sheet
~ Lighting pictures

I plan to get all of these points done by at least next week.

Analysing music for psycho.

Here is an example of music from the film 'psycho', when you want to establish that something is deeply insane, evil, or unnatural you can use a series of sharp, screeching notes on any string instrument.This would be used before or during a murder scene, due to the sharpness of the notes you can imagine this music being used to signify a stabbing.

This is a perfect way for our OTS to produce tension.

Key conventions of film noir titles

The title of a film noir is often representations of what the film is like;




- here is an example of a film noir cover from the 1947 film born to kill, the title alone lets you know it's going to be violent as it has the word 'kill'. The first thing that stands out for me on this cover is the title 'born to kill', the colour is blood red and it's in a font that looks like it could have been written by hand. It looks as if the title 'born to kill' has quotation marks either side, this could indicate that the sentence is said during the film.










- In class we've been analysing the 1944 film noir Double Idemnity, here is the cover of the film. The first thing that stands out for me is the title 'Double Idemnity' it's also blood red but however this title doesn't look like it's been hand written. This is a simple front cover with who we can only assume as the femme fatale and hero however it stands out. What also stands out is the hero holding the gun while hugging the femme fatal, and considering that we know most film noirs end with the femme fatal dying we assume that's what the hero is planning to do.